The Beauty and Personal Care Industry, having experienced a robust resurgence from the lows of the pandemic, continues to ascend, particularly in the burgeoning Southeast Asian and Indian markets.
Understanding market trends, how competitors are innovating in response, and what new brands are entering the market are all crucial elements in building a well-informed brand strategy. Euromonitor has been tracking New Product Development (NPD) in the Beauty and Personal Care industry in key markets across the region, including Brazil, Mexico, Chile, and Argentina, to understand the innovation occurring within the industry.
As a Glo.cal* business facilitator, MakeUp in NewYork orchestrates a professional and convivial event connecting the most innovative and talented cosmetic suppliers with the most successful skincare and make-up brands, in the heart an American beauty industry’s hub: New York!
In recent years, sun protection has become a part of consumers’ holistic wellness routines, with multifunctional products becoming increasingly relevant. As a result, the beauty and personal care industry has witnessed a wave of new hybrid products, particularly SPF moisturisers, primers, and lip balms. Euromonitor International expects to see premiumisation and elevated claims in skin care and sun care, as they increasingly compete for the same target consumer.
Ayurveda is evolving with increasing emphasis on ingredient-led product positioning in the beauty industry, with premium Ayurvedic products more readily accepted in the country due to a growing focus on natural, tailor-made product offerings. Ayurvedic brands are growing their opportunities through fusion products that combine the best of Ayurvedic and derma ingredients—a concept which is expected to hold great significance for the coming years.
Women’s Health has been identified by industry leaders and through Euromonitor International’s global analyst network as one of the most commercially relevant themes across a wide range of consumer-facing industries, including health, beauty, nutrition, feminine care and lifestyle sectors.