A must-see trade show and a platform for innovation, in-cosmetics Korea help shape the rapidly changing cosmetics industry through innovative ingredients from global manufacturers and by identifying trends through its insightful educational programme.
Social occasions and travel have made a comeback, boosting the recovery of fragrances, colour cosmetics and sun care in Western Europe. But inflation is now in the mix, and consumers want their beauty products to do more. New trends (hint: multifunctionality) are emerging in the region as pandemic-related changes subside. What are consumers looking for in their personal care products today and where are they buying them? Listen in to find out.
Following the negative impact of home seclusion and strict lockdown measures in China, beauty and personal care has enjoyed a surge in sales growth, driven by demand for better skin health, products that enhance personal wellbeing, the rise of Chinese beauty, and the ineluctable momentum of e-commerce and new retail experiences.
Post-pandemic recovery in global beauty and personal care was led by skin care in 2021, with self-care and emotional wellness key to this growth. Digital engagement and beauty tech are now also essential considerations. However, inflation and the rising cost of goods casts is seeing heightened price sensitivity, spurring demand for multifunctional and affordable options in 2022 onward.
Demand for electric toothbrushes is rising in India, with consumers increasingly embracing electric toothbrushes due to their improving affordability and better functionality.
Beauty and personal care packaging remains resilient globally, driven by Asia. But as lifestyles evolve, packaging innovation will need to address changing consumer values, with wellness and sustainability key priorities.
Changing lifestyles and societal values are shaping what beauty now means to consumers. The Australian beauty and personal care market is a clear illustration of this, identifying trends and themes that business leaders need to understand in order to succeed.