In 2020, the pet population in Western Europe increased substantially. More time spent at home as a result of home seclusion resulted in more adoptions, as people had more time to look after pets. In 2021 and 2022 growth in the pet population continues at a slower pace, driven by new lifestyles such as remote working. This has allowed more bonding between humans and pets, therefore reinforcing the humanisation trend.
At this year's Interzoo, the biggest trade fair for the pet industry worldwide, which took place in Nuremberg in May, there were, as always, many new and innovative products and ideas for the pet market to marvel at. Here, we look at the key trends shaping the pet industry.
Remote working pet owners continue to spend more time with their animals, treating them as family members and looking for more premium products for them. During the pandemic, pet owners embraced the convenience of online shopping and developed new purchase habits which contributes to the growth of e-commerce channel.
El Foro Mascotas Pet Food es el principal evento de actualización y networking de la industria de alimentos para mascotas en México y Latinoamérica, un foro internacional de alto nivel con dos mega salas de conferencias en donde se abordarán temas sobre tendencias globales de nutrición, regulación sanitaria, procesos, ingredientes, formulación y evolución del mercado de alimentos para mascotas y marcas, entre otros, así como una mejor integración entre los miembros de la cadena productiva.
Interzoo – the world´s leading trade fair for the pet industry. At the world’s biggest marketing platform for the international pet industry, manufacturers, wholesalers and service providers from over 60 countries present products for pets and innovative pet supplies.
While we introduced the growth of the sustainability trend in ingredients and packaging in pet food in previous articles, this is not happening to the same extent across all countries. To identify the most important markets for sustainability in pet care, Euromonitor International’s Pet Care Sustainability Index uses three indicator types to measure market potential. The US scores as the leading frontier, followed by Australasian and Western European countries. Emerging markets are also potential white spaces for growth in sustainability, as pet owners' demand for green products may be well ahead of product availability.