Sports drinks and consumer health categories continue to blur the lines in 2022 as consumers increasingly value functionality of hydration products but also face restrictions in the product offering as brand haven't been able to keep up with increasing demand. We will explore the opportunities for both industries moving ahead.
Generationally high raw materials prices and soaring distribution costs are reshaping the strategies of soft drinks suppliers and bottlers in 2022.
Africa's Big 7 is now entering its 19th edition, and it continues to be a trusted partner aligned with the needs of the industry - to offer quality, affordable food and beverage products that cater to the ever-increasing demands of consumers. Africa's Big 7 brings together the best in the food & beverage business to identify growth opportunities and to close deals.
Our recap of Natural Products Expo West, the US’s largest exhibition of natural foods, beverages, supplements and personal care products, held from March 8-12, 2022, at the Anaheim Convention Center in California.
Consumer awareness of the high sugar content of many soft drinks (and the negative health impact of excessive sugar consumption) continues to grow and shape the global industry outlook. In 2022, over 50 countries and many more local or regional authorities have implemented taxes on the production or sale of sugar-sweetened beverages. New efforts to reduce sugar-sweetened beverage sales will likely focus on restricting marketing, merchandising and packaging.
German consumers are increasingly switching from bottled water to tap water. Not only is tap water seen as the more sustainable alternative, but bottled water is becoming a more political issue. Rising competition from tap water is placing pressure on soft drinks as consumers see the increasing appeal of counter-top appliances such as SodaStream that make carbonated water at home possible.
Tackling obesity and high sugar levels in food are pressing concerns for many governments. Many European countries, such as the UK (2018) and Poland (2021), have introduced or reviewed their regulations on carbonated drinks, challenging the industry and accelerating the shift towards sugar-free and calorie-free soft drinks.