Outcome-orientated, need states positioning is more and more visible across fmcg industries, as brand owners expand the framework into an increasingly divergent range of categories. Consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance, and are beginning their purchase and consumption journeys working back from this point.
The Sub-Saharan African (SSA) soft drinks industry has been subject to high rates of inflation in 2022, causing a shift in manufacturer strategies to offset rising input costs. This article will provide an overview of rising prices of soft drinks in SSA, with a focus on carbonates, water and energy drinks. Thereafter, several key strategies – such as shrinkflation, localisation, price point management and promotions – will be discussed, to show how manufacturers can reduce the impact of inflation on their profit margins.
Finalmente o mercado de bebidas não alcoólicas tem um evento exclusivo para conhecer novas tecnologias, insumos, máquinas e ingredientes. Em um cenário altamente favorável ao consumo de bebidas não alcóolicas, a SOFTDRINKS, através de seus expositores, tem o compromisso de oferecer soluções para melhora de produção, qualidade e inovações para os fabricantes de bebidas.
The Juice Summit is back! The prestigeous global conference’s first post-corona edition will take place on 12-13 October 2022 in Antwerp, Belgium. Year after year, the Juice Summit provides a forum for knowledge sharing and a unique networking opportunity for all industry players to shape the future of our sector.
Euromonitor International has launched its latest dashboard: the Soft Drinks Price Tracker. With unit price inflation still top of mind for suppliers and retailers across the global beverages industry, the Price Tracker dashboard allows subscribers to monitor product price movements, and assortment and pack size pricing strategies across categories and brands in the online channel.
Beverage brands are under increasing pressure to reduce or eliminate sugar as consumers look to avoid ‘empty calories’ or ‘drinking their calories.’ We bring together a panel of experts to explore what’s trending in the low and no sugar arena, from low-sugar drinks for kids to the next generation of flavored waters.
Sports drinks and consumer health categories continue to blur the lines in 2022 as consumers increasingly value functionality of hydration products but also face restrictions in the product offering as brand haven't been able to keep up with increasing demand. We will explore the opportunities for both industries moving ahead.
Generationally high raw materials prices and soaring distribution costs are reshaping the strategies of soft drinks suppliers and bottlers in 2022.
Africa's Big 7 is now entering its 19th edition, and it continues to be a trusted partner aligned with the needs of the industry - to offer quality, affordable food and beverage products that cater to the ever-increasing demands of consumers. Africa's Big 7 brings together the best in the food & beverage business to identify growth opportunities and to close deals.