A Guide to Refine Your Positioning Strategy
Jared Conway
Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
Top Five Consumer Trends in Latin America
Rodrigo Mattos
Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.
How to Optimise Your Product Mix with Consumer Trends and E-Commerce Data
Euromonitor International
This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.
Luxury and Fashion: What to Expect in 2023?
Fflur Roberts
The world continues to be a challenging place in 2023. Just as we thought it was safe to re-engage after the pandemic, the global economy started to look fragile again. In this video Fflur Roberts and Marguerite LeRolland, Euromonitor’s respective Heads of Luxury Goods and Fashion, discuss what they think will be the most impactful trends in the year ahead. How is the industry adapting to new retail preferences as our new lifestyles and working habits take form? What value propositions are consumers looking for in an inflationary environment and a cost-of-living crisis where spending is being squeezed. With the growing urgency in sustainability, what new business models are we likely to see filtering through?
2023年の小売業界に変化をもたらす消費者トレンドとは
Michelle Evans
経済ショック、記録的な高インフレ、供給不足が生活費を押し上げ続けている。同時に、Z世代が成年に達したことで、小売業者やブランドは、マーケティング戦略の見直しを迫られている。また、テクノロジーの進化が消費者の購買習慣に影響をもたらし続けている。これらは、2023年の我々の生活を形成する影響力の一部である。
Top Consumer Trends That Will Change Retail In The Year Ahead
Michelle Evans
Economic shocks, record-high inflation and supply shortages continue to drive up the cost of living. At the same time, Gen Z is coming of age, forcing retailers and brands to rethink marketing strategies. Plus, tech advances continue to influence purchase habits. These are some of the forces that will shape our lives this year.
生活費危機の中における消費者トレンドと行動変容
An Hodgson
生活費危機は、消費者行動に大きな影響を与えている。消費者は生活水準を維持するのに苦労しており、多くの人々においては、基本的なニーズを満たすことで精一杯だ。 2023年の世界の消費者トレンドTOP10のうち、「切り詰める消費者」と「エコで経済的」の2トレンドは、生活費危機がもたらした直接的な結果だといえる。
2023全球十大消费者趋势有哪些？
Alison Angus
消费者的复杂度远超你我的想象。消费者的行为维度多变，有时甚至自相矛盾，他们的意图和做法并非始终保持一致，对事物的喜好也不长久。因此，欧睿每年都会推出重磅报告《全球十大消费者趋势》，帮助企业及时理解行为变化和潜在动机，以此调整战略。
How Global Consumer Trends Are Taking Shape in Eastern Europe
Lilija Vladykina
Our team of specialists in Vilnius have identified two of Euromonitor’s Global Consumer Trends which are having the biggest impact on Eastern Europe.