Global Consumer Types: Minimalist Seeker
Jana Rude
In 2023, Minimalist Seeker is the most significant consumer type worldwide. This consumer type is focused on living a minimalistic lifestyle and places much importance on price, sustainability, and community issues, hence targeting Minimalist Seeker is incredibly complicated in the inflationary environment. Here we discuss the strategies we offer to win over the Minimalist Seeker.
Eight Types of Shoppers to Target
Jana Rude
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined eight types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
Consumers Find Ways to Balance Their Budget Without Sacrificing Their Lifestyle
Kristina Balciauskaite
A whopping three out of four of global consumers surveyed in early 2023 say they are concerned that the prices of everyday items are going up. In response, most are adopting new cost-cutting tactics, while others are turning to credit and borrowing resources to bolster their spending power.
Business Breakfast in Bangkok
Emil Fazira
Emil Fazira, our Insights Manager - Food Asia, will be visiting Bangkok for our upcoming business breakfast which will be held in partnership with Salad Plate and Informa Markets.
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
In an ever-changing political, social and digital world, you need a consumer-centric strategy to be successful. Consumer segmentation can be a powerful tool to help brands better understand and appeal to their target market.
Top Five Strategies to Address Future Families: In Charts
Jana Rude
Demographic, economic, and cultural factors are reshaping the long-standing family stereotype. The family is becoming smaller, and with fewer children. Single-person and one-child homes are on the rise and must be catered to by brands. This snapshot seeks to highlight the changes in households over 2023-2040 in terms of demographic structure and income, but also lists the top five strategies to address future families.
Top 10 Global Consumer Trends 2023
Euromonitor International
The biggest trends that’ll impact your bottom line. Here’s what you need to know about consumers this year.
Las 10 tendencias globales de consumo en 2023
Euromonitor International
Las tendencias más relevantes que impactarán en tus resultados. Esto es lo que necesitas saber sobre los consumidores este año.
2023年 世界の消費者トレンドTOP10
Euromonitor International
消費者について理解しておくべきポイントをレポートに集約しました。今すぐ事前登録して、2023年に最も重要なトレンドをいち早く入手しましょう。