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Article

消費者ニーズを満たすためにオンラインに目を向けるべき理由とは

Euromonitor International

Euromonitor International

13 Jul 21

※本記事は英語でもご覧頂けます:Why Organisations Need to Look Online to Meet Consumer…

Article

Why Organisations Need to Look Online to Meet Consumer Expectations

Euromonitor International

Euromonitor International

8 Jul 21

Suppliers and retailers must keep a close eye on changes in consumer behaviour, to closely align product offerings to new consumer priorities. Companies should look to e-commerce to track how these trends are manifesting themselves in actual…

Article

Five Key Trends Shaping Cities Over the Next 20 Years

Fransua Razvadauskas

Fransua Razvadauskas

21 Jun 21

Euromonitor International has identified five main trends that are shaping the future of cities: Digitalisation and connectivity, sustainability, smart planning, rapid growth in emerging and developing markets and clean and frictionless…

White Paper

Understanding the Path to Purchase: 2021 Global Consumer Types

Euromonitor International

Euromonitor International

19 May 21

Consumers and companies have been forced to embrace digital platforms for shopping, communication and other day-to-day activities under strict lockdowns and limited in-person interactions since the beginning of the COVID-19 pandemic. As a result, all consumer types now have some…

Article

How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape

Euromonitor International

Euromonitor International

18 May 21

In an ever-changing political, social and online world, it is vital for companies to align themselves to consumer values and lifestyles to be successful. Consumer segmentation can be a powerful tool to help brands better understand and appeal to their target market.

Article

Global Consumer Trends in Eastern Europe

Euromonitor International

Euromonitor International

15 Apr 21

As Euromonitor’s Global Consumer Trends 2021 show, Coronavirus (COVID-19) has had a profound impact on consumer behaviour, forcing businesses to readjust strategies and accommodate newfound demand. While the pandemic has shaped trends on a global…

Article

Global Consumer Trends in the Middle East

Amna Abbas

Amna Abbas

8 Apr 21

This article is part of a series highlighting the Top 10 Global Consumer Trends 2021 report. Inevitably, Euromonitor International’s Global Consumer Trends 2021 are heavily influenced by the Coronavirus (Covid-19) pandemic and its economic…

Article

Global Consumer Trends in Sub-Saharan Africa

Euromonitor International

Euromonitor International

22 Mar 21

As Euromonitor’s Global Consumer Trends (GCTs) 2021 show, Coronavirus (COVID-19) has forced a reimagining and redesign of processes, products, physical spaces and human interaction. Although the pandemic is driving global trends, the responses of…

Article

How Companies Can Use the 2021 Top Global Consumer Trends To Prepare for What’s Next

Euromonitor International

Euromonitor International

25 Feb 21

This article is part of a series highlighting the Top 10 Global Consumer Trends 2021 report.  The top global consumer trends that are manifesting during the pandemic will affect nearly all industries worldwide. Consumers will continue to think with a…