Demographic, economic, and cultural factors are reshaping the long-standing family stereotype. The family is becoming smaller, and with fewer children. Single-person and one-child homes are on the rise and must be catered to by brands. This snapshot seeks to highlight the changes in households over 2023-2040 in terms of demographic structure and income, but also lists the top five strategies to address future families.
The biggest trends that’ll impact your bottom line. Here’s what you need to know about consumers this year.
Las tendencias más relevantes que impactarán en tus resultados. Esto es lo que necesitas saber sobre los consumidores este año.
As maiores tendências que afetarão a performance do seu negócio esse ano. Tudo o que você precisa saber sobre os consumidores.
Download our presentation to: - Gain an overview of how locally relevant global consumer trends play out in Africa - Identify opportunities that companies can leverage to develop winning strategies - Understand how other industry players are winning in Africa
As sustainability grows in relevance and consumers lean towards more sustainable lifestyles, consumer segmentation according to shared environmentally friendly traits and preferences is becoming instrumental for companies seeking to develop and market sustainable products in the right markets at the right time.
Businesses globally are facing changes in consumer markets in the short term, owing to the rising cost of living and increasingly financially cautious consumers. Income and expenditure insights are crucial in identifying how to maintain consumer loyalty and reach increasingly frugal consumers.