中国と日本の60歳以上の消費者達は、世界のどの地域の同世代の人々よりもテクノロジーを受け入れている。中国および日本の企業は、2022年の世界の消費者トレンドのひとつである「デジタルシニア」のニーズに応えるべく、創造的に既存のテクノロジーを応用し、カスタマイズしたサービスを提供している。
International Women’s Day is all about celebrating the impact and accomplishments of women, and eliminating the stereotypes of the traditional, socially constructed roles women are expected to have in life.
Global middle class consumers are increasingly shifting away from conspicuous and wasteful consumption towards more selective and conscious spending, in a megatrend we at Euromonitor International called the Middle Class Reset. This shift in the middle class mindset and their consumption choices will be long-term and will contribute to shaping the global consumer market of the future.
As we adapt to an increasingly digitally reliant world, this episode explores how digital innovations, shifts in target demographics, and lifestyle changes caused by the COVID-19 pandemic, are drawing fashion players to this space and highlights the challenges and opportunities facing fashion players trying to capitalise on the expansion of the metaverse and digital fashion.
Consumers are now driving The Metaverse Movement: the burgeoning development of a future rendition of the internet characterised by shared 3D virtual spaces.
パンデミックの発生により世界中の人々が自粛生活を余儀なくされた2020年、老若男女問わず、人々は必然的に生活の中にオンラインを取り入れることとなった。
In this article, we highlight three of the Top 10 Global Consumer Trends in 2022 that focus on sustainability: Climate Changers, Pursuit of Preloved and Rural Urbanites.