The Untapped Commercial Strength of Female Athletes
Egle Tekutyte
Female athletes have strong potential to connect with audiences, not only through showcasing the highest levels of skill and athleticism, but also through what they can achieve beyond the playing field.
Fashion Friday: Sportswear and Athleisure is the New Normal for North America
Benjamin Schneider
After a tough year for apparel in North America in 2020, forecasts are optimistic for 2021, especially in the categories of athleisure and sportswear. Increased time at home amid lockdowns has led consumers to dress completely differently, choosing…
Fashion Friday: Sweatpants, Cardigans and The Rise of Casual Dress
Nina Marston
While COVID-19 has caused double-digit declines for most apparel and footwear categories, sportswear has fared better than most. Globally, sportswear is estimated at US$ 292 Billion, and is set to grow at a compound annual growth rate of 6% to 2025,…
Tendência Global “Athleisure” Influencia as Vendas de Sportswear no Brasil
Elton Morimitsu
Seguindo uma tendência global no qual consumidores buscam vestuário e calçados práticos e confortáveis para o uso diário, a tendência athleisure se consolida junto aos consumidores brasileiros. Os consumidores brasileiros buscam cada vez mais um…
Fashion Friday - Sportswear and Athleisure still leading the way in Apparel and Footwear
Pia Ostermann
Within apparel and footwear, sportswear is expected to be the fastest growing category over the next five years. In the UK, sportswear has a forecast compound annual growth rate of 4.5% in constant value terms. The trend of athleisure, that is,…
Decathlon to Launch Retail Stores in Australia
Bettina Kurnik
For a purported “sporting nation”, it comes as something of a surprise that the sports goods stores category in Australia isn’t more competitive. Following its acquisition of Rebel Sport in 2011, Super Retail Group Ltd has been the category leader,…
Why US Sporting Goods Retailers are Struggling
Euromonitor International
Despite strong growth in US sportswear sales, sporting goods retailers are struggling as consumers change their purchasing habits, sportswear brands focus more on direct channels, and new players enter the market. Sportswear continues to see…
New Apparel and Footwear Research Category Overview: Sportswear Maintains Momentum
Euromonitor International
US$1.7 trillion; that’s how much the global apparel and footwear market was valued at in 2016. Although this is an impressive performance given economic headwinds and political turmoil, it was also the industry’s weakest growth since the 2008…
Who’s Faster, Higher, Stronger – Nike or adidas? Preparing to Take Gold at Rio 2016
Euromonitor International
The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative…