Sportswear

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Article

The Untapped Commercial Strength of Female Athletes

Egle Tekutyte

Egle Tekutyte

30 Jun 22

Female athletes have strong potential to connect with audiences, not only through showcasing the highest levels of skill and athleticism, but also through what they can achieve beyond the playing field.

Podcast

Fashion Friday: Sportswear and Athleisure is the New Normal for North America

Benjamin Schneider

Benjamin Schneider

30 Apr 21

After a tough year for apparel in North America in 2020, forecasts are optimistic for 2021, especially in the categories of athleisure and sportswear. Increased time at home amid lockdowns has led consumers to dress completely differently, choosing…

Podcast

Fashion Friday: Sweatpants, Cardigans and The Rise of Casual Dress

Nina Marston

Nina Marston

29 Jan 21

While COVID-19 has caused double-digit declines for most apparel and footwear categories, sportswear has fared better than most. Globally, sportswear is estimated at US$ 292 Billion, and is set to grow at a compound annual growth rate of 6% to 2025,…

Article

Tendência Global “Athleisure” Influencia as Vendas de Sportswear no Brasil

Elton Morimitsu

Elton Morimitsu

20 Apr 18

Seguindo uma tendência global no qual consumidores buscam vestuário e calçados práticos e confortáveis para o uso diário, a tendência athleisure se consolida junto aos consumidores brasileiros. Os consumidores brasileiros buscam cada vez mais um…

Podcast

Fashion Friday - Sportswear and Athleisure still leading the way in Apparel and Footwear

Pia Ostermann

Pia Ostermann

9 Mar 18

Within apparel and footwear, sportswear is expected to be the fastest growing category over the next five years. In the UK, sportswear has a forecast compound annual growth rate of 4.5% in constant value terms. The trend of athleisure, that is,…

Article

Decathlon to Launch Retail Stores in Australia

Bettina Kurnik

Bettina Kurnik

18 May 17

For a purported “sporting nation”, it comes as something of a surprise that the sports goods stores category in Australia isn’t more competitive. Following its acquisition of Rebel Sport in 2011, Super Retail Group Ltd has been the category leader,…

Article

Why US Sporting Goods Retailers are Struggling

Euromonitor International

Euromonitor International

22 Apr 17

Despite strong growth in US sportswear sales, sporting goods retailers are struggling as consumers change their purchasing habits, sportswear brands focus more on direct channels, and new players enter the market. Sportswear continues to see…

Article

New Apparel and Footwear Research Category Overview: Sportswear Maintains Momentum

Euromonitor International

Euromonitor International

20 Jan 17

US$1.7 trillion; that’s how much the global apparel and footwear market was valued at in 2016. Although this is an impressive performance given economic headwinds and political turmoil, it was also the industry’s weakest growth since the 2008…

Article

Who’s Faster, Higher, Stronger – Nike or adidas? Preparing to Take Gold at Rio 2016

Euromonitor International

Euromonitor International

2 Aug 16

The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative…