Middle East and Africa Duty Free Association
Christy Tawii
This topic explores the invaluable realm of consumer insights in tracking the behaviour and preferences of post-Covid Middle East and Africa (MEA) travellers.
Identifying the Traveller of the Future Through Consumer Segmentation
Alex Jarman
The mantra “travel is back” is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players must look beyond advertising to marketing, positioning and loyalty. Euromonitor International has developed eight traveller segments to capture evolving motivations using new data from Euromonitor’s Voice of the Consumer: Travel Survey.
European Tourism Association
Caroline Bremner
ETOA is a member–driven community of over 1,100 organisations, from global brands to independent small businesses, DMOs, industry partners and technical specialists
WTM London
Caroline Bremner
World Travel Market London is home to the world’s travel trade - the most influential travel and tourism event globally.
Paris 2024 Olympic Games: Challenges and Opportunities for French Tourism
Alexander Göransson
The Rugby Union World Cup kicked off last weekend in France, considered as a dress rehearsal for next summer’s Olympic Games in Paris. However, the expected 600,000 international visitors will dwarf in comparison to next summer’s Olympiad. The Games will bring with them many opportunities but also challenges for the French tourism industry. With a forecast global television audience of four billion, a well-executed Paris 2024 could raise the profile of France as a destination from 2025 onwards.
A More Durable Tourism Model: Building Back Better in Europe
Stephen Dutton
Building back better is one of the most discussed ideas in tourism this year, particularly in Europe, and especially in the context of the post-pandemic rebound. Euromonitor International’s Sustainable Travel Index offers unique insights into resilience, overtourism, and value creation.
Experience More: Defining the Next Generation of Transformative Brand Experiences
Caroline Bremner
Leveraging the latest technology from ChatGPT to Apple’s new AR/VR headset, brands across the consumer spectrum aim to up the ante when it comes to Experience More and what it means to deliver an elevated customer experience.
New Travel Normal: Three Challenges of Inflation, Climate and Digitalisation
Caroline Bremner
Travel continues to power on, fuelled by strong consumer demand with international tourism arrivals expected to reach 95% of their pre-crisis 2019 levels, amounting to an impressive 1.2 billion trips, with spending of US1.7 trillion in 2023. The sector has put the pandemic behind it and faces a new raft of challenges: the cost-of-living crisis, war in Ukraine, rising prices, supply disruptions, climate events, generative AI and the need to transform rapidly to meet its net zero targets.
Digital Transformation in Commercial Payments
Greg Curtiss
A digital transformation in B2B commercial payments appears to be afoot. Financial business decision-makers across all types of organisations increasingly seek more efficient, streamlined, intuitive digital payment management tools.