Euromonitor International was thrilled to collaborate with Kisaco Research as a media partner and participant in the Women’s Health Innovation Summit Europe, held in Basel, Switzerland in April 2024. Serving as a leading industry platform, the event convened various stakeholders across the women’s health landscape, united by a common mission to showcase innovation, fuel investment, and foster partnerships across Europe and Israel, all aimed at enhancing outcomes, accessibility and quality of healthcare for women.
Embracing women’s wellness through dedicated solutions that cater to unique needs requires a holistic outlook factoring in an integrated physical, nutritional, emotional, and lifestyle spectrum. In Asia Pacific, emerging trends in women's health are also increasingly tailored to the region's unique consumer behaviours and demographic dynamics.
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Snackification describes the phenomenon of people increasingly consuming smaller meals (snacks) throughout the day, instead of the classic three daily meals that was the norm for many decades - especially in Western countries.
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
New year, new trends. And one fact remains true—consumer behaviour can be unpredictable. This article helps you make sense of their preferences, lifestyles and motivations this year.
Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.
Consumer focus on health, safety and ingredients has naturally expanded and become a prominent theme within skin care. Consumers have grown more interested in shopping for star ingredients first and foremost, before gravitating immediately to certain brands. Increase in digital educative platforms as well as ongoing consumer demand for efficacy, transparency and safety has led to a rise of ingredient-led beauty.