2022 faced simultaneous headwinds: inflation reached record levels around the globe, driven by energy and food shortages because of the war in Ukraine. The ensuing rise in interest rates coupled with growing political tensions has negatively impacted consumer and business confidence, resulting in a projected fall of real GDP to 2.3% in 2023. Against this bleak backdrop, the issue of climate change is more pressing than ever.
You wouldn’t expect a pilot about to embark on a transatlantic flight to fail to run through his pre-take off checks and review the weather forecast for the journey. So why would a business fail to engage in market research before setting out on a particular strategy, product launch or important decision?
Businesses are under pressure to consider their impact on people and the planet, addressing environmental concerns and helping consumers build sustainable habits. Do you have a plan in place to integrate responsible practices into strategic thinking to create change?
How do different brands renovate, innovate and disrupt? Watch to find out more about disruption occurs in business.
We define eight types of consumers based on their traits, values and priorities. The goal: equip you with practical insights to reach the right audience.