Jekaterina Smirnova

Jekaterina Smirnova Consultant

vilnius

English, Lithuanian, Russian

About Jekaterina

Jekaterina is a Consultant at Euromonitor International based in Vilnius with a focus on services and payments industries. 

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Expertise

Jekaterina works in research covering consumer foodservice, travel and consumer finance. She is responsible for providing strategic analyses, monitoring trends, as well as conducting and managing the research process across Nordic markets. She has a special interest in consumer foodservice and aims to build definitive, global expertise in this industry. Jekaterina graduated from The Aarhus University School of Business and Social Sciences, where she obtained her bachelor’s degree and master’s degree in Economics and Business Administration and Marketing.

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Tesla’s endeavours in electric vehicle (EV) charging took a hit in May 2024 when it announced that it would be dismissing a sizeable chunk of its supercharger team. While its decision to slow down supercharger expansion may offer opportunities for other charge point operators (CPOs) to catch up, Tesla is unlikely to relinquish its supercharger business, long-term, having already built partnerships for charge port compatibility with major automotive OEMs.

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