singapore
Chinese, English
With a focus on Southeast Asia, Melissa works with local analysts to understand their markets, how they differ and how that local insight and knowledge can be integrated into data interpretation and better research understanding.
Melissa's interests lie in the burgeoning healthcare market. Her focus areas range from interpreting inflationary impact on pricing to regulatory concerns when entering a new market. Melissa joined Euromonitor International in 2021. Prior to this, she had four years of work experience supporting senior executives in multiple administrative functions.
The fragrance industry is set to reunite in Geneva to celebrate the World Perfumery Congress 2024.
A growing trend among young consumers in Asia with imbalanced dietary habits and occasional unhealthy indulgences is a heightened interest in promoting optimal liver health. This is often spurred by consumers’ desire to maintain their bodies’ ability to function optimally in the face of these lifestyle choices. Many turn to liver-supporting supplements as a potential means of bolstering their wellbeing and ensuring their bodies can keep pace with the demands of daily life.