E-commerce in the MENA region has grown substantially since the pandemic period in 2020 given its acceleration of online platforms, consumer demand and online payments. 2021 saw e-commerce in the region accelerate even further. Find out more about the latest insights and data from Euromonitor's General Manager in Dubai, Hussein Doughan.
The tobacco industry in the Middle East and North Africa (MENA) is anticipated to continue growing, owing to cultural norms and habit persistence, an increase in female smokers in selected markets, and increased demand for tobacco alternatives across e-vapour products and heated tobacco.
Euromonitor identifies emerging and fast-moving trends in North Africa that are expected to gain traction in the year ahead, with an overview of the trends for 2022 and the implications for business. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally.
With dramatic displays of augmented reality, 3D printing and immersive experiences, the first mega event in the Arab world is a harbinger of the technologies that could transform the future of retailing.
With Dubai Expo 2020 in full force, all eyes are on the Gulf region, not only as the host of this spectacular event, but as the hub. Investment and digitalisation are key to fostering a drive for innovation and we continue to see significant advancement in both.
Digital technology is playing a greater role in reshaping retail strategy in the Middle East and Africa, and a digital presence for companies is imperative. As omnichannel presence and positive retail experience become top priorities for consumers, success will hinge on a strategy built around seamlessness, convenience, experience, and personalisation.