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FIFA World Cup Qatar 2022: Measuring Impact and Performance
Alan Rownan
Measuring the impact of any major sports event brings with it a series of challenges. However, the uniqueness of the 2022 World Cup Qatar adds new layers of complexity to assessing the commercial performance of the tournament.
Can Saudi Arabia be the Future Luxury Capital of The Middle East?
Amna Abbas
According to the latest data identified by Euromonitor International, fast-moving consumer trends, changing macroeconomic and demographics indicators and shifts in consumer behavior are opening up opportunities within the luxury goods industry in Saudi Arabia. Luxury brands need to understand the impact of these changes which will be essential for businesses to create winning strategies to penetrate or expand across markets.
FIFA World Cup 2022 in Qatar: Raising a Drink, From a Dry Nation to the World
Jacob Adib
Qatar, a small conservative Islamic Arab emirate, is set to host the FIFA World Cup in December 2022. This has implications for consumers who want to consume alcohol, as at present access to alcoholic drinks is restricted to tourists and non-Muslim expatriates. Qatari law stipulates that only liquor license holders can buy and consume alcohol within the emirate.
Enabling E-Commerce in the UAE and the MENA Region
Hussein Doughan
E-commerce in the MENA region has grown substantially since the pandemic period in 2020 given its acceleration of online platforms, consumer demand and online payments. 2021 saw e-commerce in the region accelerate even further. Find out more about the latest insights and data from Euromonitor's General Manager in Dubai, Hussein Doughan.
Tobacco Consumption in the Middle East and North Africa set to Rise, Despite Global Decline
Jacob Adib
The tobacco industry in the Middle East and North Africa (MENA) is anticipated to continue growing, owing to cultural norms and habit persistence, an increase in female smokers in selected markets, and increased demand for tobacco alternatives across e-vapour products and heated tobacco.
Global Consumer Trends in Middle East and North Africa
Amna Abbas
Euromonitor identifies emerging and fast-moving trends in North Africa that are expected to gain traction in the year ahead, with an overview of the trends for 2022 and the implications for business. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally.