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Sarah Boumphrey

Sarah Boumphrey Global Research Director



I have a passion for creating content that answers our clients’ needs across the corporate, government and academic spaces; establishing a strategy that builds engagement and deepens relationships with our clients.

About Sarah

Sarah is a Global Research Director at Euromonitor International with a focus on economic and consumer research. She leads Euromonitor’s Economies and Consumers practices globally, as well as editorial content strategy across the company, promoting thought leadership.



Sarah advises clients across a range of industries on the impact of economic trends and consumer values, and has a special interest in consumer trends driven by sustainability and also the impact of economic shifts on consumer markets. Based in London, she has more than 20 years of experience in the industry.

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African Beauty has emerged as a robust and contemporary trend within the beauty and personal care space. Defined as a multi-dimensional concept that looks at the continent’s rich history when it comes to beauty rituals and self-expression, the trend highlights the notion that many beauty and personal care products do not address the specific needs of African consumers.


ISM Middle East 2023

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Rising Energy Pressures: Navigating Energy Vulnerability in Asia Pacific

Aleksandra  Svidler

Aleksandra Svidler

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Historically known for their robust economic growth, many Asian economies are grappling with a complex combination of energy vulnerabilities and aspirations for a sustainable energy future amidst a rapidly evolving global energy landscape. This article delves into the energy vulnerability of select Asian countries, offering insights into the challenges they face and the opportunities they can seize to enhance their energy security.