60% of consumers feel they can make a difference in the world through their choices and actions. Yet, only 10% of businesses communicated sustainability information successfully with them. Understanding how to connect and resonate with consumers is key to capitalising on these opportunities while contributing to sustainable development.
While the number of vegans and vegetarians globally remains small compared to meat-eaters, there are an increasing number of flexitarian consumers willing to cut down meat consumption and looking for healthier and more sustainable alternatives to meat.
The tobacco and nicotine market is changing rapidly and the environment in which it operates is more turbulent than ever. Euromonitor is delighted to introduce a new tool, the Tobacco Forecast Model, that can assist in plotting a course through this disruption and navigate future market evolution.
The COVID-19 pandemic and inflationary environment since 2021 have given rise to the Generation Z (Gen Z) beauty consumer’s tendencies towards price sensitivity, individualistic expression, active participation in user-generated content and phygital spaces. Read on to find out more.
Our team of specialists in Vilnius have identified two of Euromonitor’s Global Consumer Trends which are having the biggest impact on Eastern Europe.
In 2023, new light vehicle sales are forecast to fall by 7.0% as the global economic slowdown curbs consumer spending on big items such as new cars. Yet the year will continue to be an inflection point for the automotive and mobility industries, shaped by rising sustainability pressures, technological progress and changing consumer preferences.
Using Euromonitor International’s Voice of the Consumer: Travel Survey, we dig deep into traveller segmentation to understand key motivations and preferences across gender, race and income.
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Michelle Evans and her team will share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.Explore More
You need to know what to expect next year. Our expert analysts have you covered. Stream our webinar to get answers on economic trends, threats and opportunities to stay one step ahead.
Personalisation has evolved from being a nice-to-have to a necessity across industries. Beauty brands in particular are leading the way with AI technology and product curation, while consumer health brands are focusing on building effective, tailored customer interactions. Providers who invest in the correct technologies and prioritise building personalised experiences will be in a stronger position to attract and retain customers.Explore More