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Uncovering the Next Billion Consumers
18 February 2022Latest Content
How to Attract and Win Customers with Sustainable Products
Maria Coronado Robles
Sustainability is in the spotlight, but brands can struggle to effectively position products that support environmental or social causes. In this webinar, our experts turn thousands of data points into actionable next steps so your sustainable products stay competitive.
Doing Your Own Market Research? Avoid These Three Common Mistakes
Mehdi Boursin
If you’ve been tasked with conducting market research for your team, consider these common mistakes before getting started.
The Socialisation Paradox: A Dichotomy of Consumer Comfort
Amy Rollinson
Consumers are approaching a return to pre-pandemic life in different ways based on their comfort levels. Certain consumers are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. This impacts a range of industries, from travel, food service, alcoholic drinks and home. Some consumers will continue to invest in making their home a sanctuary, while others will seek hedonistic endeavors. For some, foreign travel is an exciting prospect, while anxiety of others continues to buoy domestic tourism.
包括的な美が促進するイノベーション
Amy Rollinson
この2年間で社会的目的やインクルージョン（包括）が重視される傾向が加速した。2020年、人種的不平等への意識を高めた「ブラック・ライブズ・マター」抗議運動により、美容・パーソナルケア企業にも、ヨーロッパ中心主義ではない美の感覚を広めることが求められるようになった。
Continuous Hygiene Focus to Protect Home Care Against the Effects of Inflation
Filip Hoffmann-Häußler
Home care has traditionally been exposed to price sensitivity and downtrading in economic uncertainty. The rise of private label in the global financial crisis of 2008 showed that consumers are quick to rationalise their expenditure when faced with financial tensions. However, home care and its chemistry have been central in providing consumers with hygiene and safety during the Coronavirus (COVID-19) pandemic. Many of the cleaning behaviours will remain, supporting a positive growth outlook.
World of Wipes
Euromonitor International
We’re in a whole new era of “clean,” as the wipes industry has adapted to meet the needs of a changing world. In a paradigm shift, clean now means safe, as killing viruses and germs becomes paramount.
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The Future of Work and Education
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Role of Cannabis in Modern Relaxation
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4/20 is the most important day on the cannabis calendar and Euromonitor is marking the occasion with an insightful and irreverent panel discussion on the role of cannabis and cannabinoid products in consumer lifestyles and relaxation routines - now and in the future
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Using Health Product Claims to Tap into Consumer Trends
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Acceptance, self-care and inclusion are at the forefront of consumers’ mindsets in 2022. But how can businesses connect with these Self-Love Seekers who demand products that elevate their sense of self?
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