60% of consumers feel they can make a difference in the world through their choices and actions. Yet, only 10% of businesses communicated sustainability information successfully with them. Understanding how to connect and resonate with consumers is key to capitalising on these opportunities while contributing to sustainable development.
Sustainability is in the spotlight, but brands can struggle to effectively position products that support environmental or social causes. In this webinar, our experts turn thousands of data points into actionable next steps so your sustainable products stay competitive.
If you’ve been tasked with conducting market research for your team, consider these common mistakes before getting started.
Consumers are approaching a return to pre-pandemic life in different ways based on their comfort levels. Certain consumers are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. This impacts a range of industries, from travel, food service, alcoholic drinks and home. Some consumers will continue to invest in making their home a sanctuary, while others will seek hedonistic endeavors. For some, foreign travel is an exciting prospect, while anxiety of others continues to buoy domestic tourism.
Home care has traditionally been exposed to price sensitivity and downtrading in economic uncertainty. The rise of private label in the global financial crisis of 2008 showed that consumers are quick to rationalise their expenditure when faced with financial tensions. However, home care and its chemistry have been central in providing consumers with hygiene and safety during the Coronavirus (COVID-19) pandemic. Many of the cleaning behaviours will remain, supporting a positive growth outlook.
4/20 is the most important day on the cannabis calendar and Euromonitor is marking the occasion with an insightful and irreverent panel discussion on the role of cannabis and cannabinoid products in consumer lifestyles and relaxation routines - now and in the future
Joining us are Warren Bobrow, renowned mixologist and creator of the ready-to-drink THC-infused Klaus beverage brand, and Austin Stevenson, Chief Innovation Officer and Founder of Vertosa a science-first company which provides active ingredients and technologies for infused cannabinoid products. We discuss how recreational markets might evolve and how products can be tailored to create unique consumer experiences.Explore More
Acceptance, self-care and inclusion are at the forefront of consumers’ mindsets in 2022. But how can businesses connect with these Self-Love Seekers who demand products that elevate their sense of self?
In this webinar, we will examine how the Self-Love Seekers trend is manifesting through the lens of consumer health products.Explore More