Iraq

Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift…

The situation improved for players in tissue and hygiene in Iraq in 2023 as the revaluation of the Iraqi dinar gave relief from exchange rate anomalies, skyrocketing prices, infrastructure issues and razor-thin margins. Iraqi consumers meanwhile…

All players in beauty and personal care in Iraq faced challenges in 2023 as financial instability, limitations on foreign exchange and the revaluation of the dinar fuelled price inflation. This supports informality in the market despite the shift…

The revaluation of the Iraqi dinar in 2023 eased pressure on prices to some degree, providing relief to brand owners in the snacks industry. Nonetheless, importers of major global brands are still struggling as their products remain very expensive…

Iraq’s alcoholic drinks industry remains underdeveloped and in a rather chaotic state due to a complex matrix of supply-side challenges including rampant smuggling, widespread corruption, infrastructure issues and the routine counterfeiting of…

The stabilisation of the Iraqi dinar in 2023 and rising local production led to price drops across consumer health in 2023, boosting demand across the board. Tighter regulation and more control over imports benefited the industry generally, while the…

Iraq’s tobacco industry began to struggle for positive volume growth in 2022 despite the rapid growth seen in reduced harm options such as heated tobacco and e-vapour products. In most cases, local smokers are intent on reducing the amount they smoke…

Soft drinks saw rising demand in 2023 despite challenges such as the weak exchange value of the dinar and a lack of structure in the industry. Population growth and the youth of Iraq’s population are major reasons for rising demand in carbonates,…

2023 saw positive growth in all categories of hot drinks due to population growth and an easing of inflation. However, all industry players continue to face major structural issues, with coffee and other hot drinks importers in particular facing…

Iraq’s retail industry has continued to expand and develop during the post-pandemic era, with buoyant global oil prices, rising levels of FDI and substantial improvements in retailing infrastructure amidst booming post-conflict redevelopment all…