Iraq

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Iraq’s retail industry has continued to expand and develop during the post-pandemic era, with buoyant global oil prices, rising levels of FDI and substantial improvements in retailing infrastructure amidst booming post-conflict redevelopment all…

This report assesses the business environment in Iraq, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and innovative…

Iraq’s tobacco industry began to struggle for positive volume growth in 2022 despite the rapid growth seen in reduced harm options such as heated tobacco and e-vapour products. In most cases, local smokers are intent on reducing the amount they smoke…

Iraq’s alcoholic drinks industry remains underdeveloped and in a rather chaotic state due to a complex matrix of supply-side challenges including rampant smuggling, widespread corruption, infrastructure issues and the routine counterfeiting of…

The revaluation of the Iraqi dinar in 2023 eased pressure on prices to some degree, providing relief to brand owners in the snacks industry. Nonetheless, importers of major global brands are still struggling as their products remain very expensive…

The Baghdad in Iraq report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

The stabilisation of the Iraqi dinar in 2023 and rising local production led to price drops across consumer health in 2023, boosting demand across the board. Tighter regulation and more control over imports benefited the industry generally, while the…

2023 saw dairy plagued by supply chain issues and low consumer confidence. The government responded with attempts to improve the stability of the Iraqi dinar and policies to promote local production as foreign brands tend to offer basic products made…