The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iraq.
Iraq’s alcoholic drinks industry remains underdeveloped and in a rather chaotic state due to a complex matrix of supply-side challenges including rampant smuggling, widespread corruption, infrastructure issues and the routine counterfeiting of…
The Baghdad in Iraq report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
All players in beauty and personal care in Iraq faced challenges in 2023 as financial instability, limitations on foreign exchange and the revaluation of the dinar fuelled price inflation. This supports informality in the market despite the shift…
This report assesses the business environment in Iraq, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and innovative…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Iraq covers production and consumption trends in agricultural commodities, energy…
The stabilisation of the Iraqi dinar in 2023 and rising local production led to price drops across consumer health in 2023, boosting demand across the board. Tighter regulation and more control over imports benefited the industry generally, while the…
Population growth and lower inflation supported rising demand across meals and soups in 2023. In the key category of edible oils, the availability of sunflower oil via the PDS put pressure on demand, while table sauces benefited from the broadening…
2023 saw dairy plagued by supply chain issues and low consumer confidence. The government responded with attempts to improve the stability of the Iraqi dinar and policies to promote local production as foreign brands tend to offer basic products made…
The report examines the economic landscape of Iraq and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by private consumption, government spending,…
Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift…