Ireland

Sweet biscuits, snack bars and fruit snacks is a relatively well-established category in Ireland. Rising inflation is a key contributor to value growth in 2023, although volume sales have been pushed into decline. Sweet biscuits is the best…

Sugar confectionery is seeing retail volume sales decline as the war on sugar gains further momentum in Ireland. The pandemic intensified consumer’s focus on health and self-care with a growing awareness of nutrition and the negative health impacts…

Snacks in Ireland has come under pressure from rising prices in 2023. Many consumers perceive the higher prices as a deterrent and are switching to cheaper snacking options or reducing their snacking to some extent. Additionally, the increased prices…

In 2023, the savoury snack category in Ireland was characterized by a strong emphasis on taste and quality. Consumers prioritise these factors above all else when choosing their savoury snacks, leading to an increase in the variety of flavours…

Increasing numbers of ice cream producers are focusing on nostalgia to attract consumers who want something more than a novel flavour. The Fruit-tella ice cream is the first of its kind in the UK and combines three popular flavours into one product.…