Israel

Prices increased by 10-15% for most brands in late 2022. In anticipation of this, in the first and second quarters of 2022, distributors placed large orders ahead of the price increases. At the same time, consumer demand slumped, which meant a…

Because of the volatile political situation and challenging economic environment, consumers’ reduced spending power was strongly focused on essential items in 2023. If they did choose to spend money on non-essentials, however, they tended to do so on…

As was the case for most areas of consumer appliances, microwaves saw prices rise in 2022 and 2023. As well as the inflationary pressures faced by most categories, the increase in prices seen in microwaves was partly driven by the introduction of…

In January 2023, Israel saw a surge in housing supply with 53,000 unsold homes. Nonetheless, the slowing down of the housing market led to depressed demand for large cooking appliances at the beginning of 2023. Moreover, this trend continued as the…

In late 2022, prices increased by 10-15%. Distributors placed big orders ahead of these price increases. Moreover, consumer demand fell significantly, leading to a surplus of inventory in 2023. Consumers were reluctant to invest in big ticket items…

After the uplift in sales in 2020 and 2021, when the COVID-19 crisis led to a marked increase in people cooking at home and, therefore, a rise in consumers investing in cooking equipment, the food preparation appliances category saw a decline in…

In September 2022, Israel removed the requirement for the Standards Institute of Israel to inspect household and industrial electrical products when they were being imported. Importers can now self-declare compliance with EU regulations, enabling…

Overall, the consumer appliances market in Israel was navigating political uncertainties in 2023, while embracing change through regulatory reforms and an emphasis on energy efficient technologies. After the big surge in sales with the COVID-19…

As the weather is getting warmer in Israel, consumers are forced to replace their air conditioners more often. As a result, demand for air conditioners and cooling fans remains constant. Furthermore, many consumers replace their air conditioners…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

In recent years, green tea has seen high growth rates due to increasing awareness of its purported health benefits in an increasingly health conscious environment. However, local consumers are becoming increasingly interested in loose tea options,…

The tax on all sweetened beverages was withdrawn at the end of March 2023 and the Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax, which was marketed as lowering the cost of…

The ultra-Orthodox community expressed annoyance with the tax placed on sweetened soft drinks on 1 January 2022. With a tax on plasticware also in place, this community believed that these measures were weighted against lower socioeconomic groups,…

The tax on all sweetened beverages was removed at the end of March 2023. With the government claiming that it was looking to lower the cost of living for locals, the Ministry of Health required retailers to lower prices within three days of the tax…

In 2023, the Israeli supermarket chain, Shufersal, launched its own line of RTD coffee. The private label coffee contains fresh milk, like Tnuva’s launch of Ice Coffee in a cup, and the retailer advertises that it uses 100% Arabica beans. Shufersal…