Italy

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Tobacco in Italy in 2023 continued to perform well in value terms, despite rising costs caused by inflationary pressures, reduced disposable consumer incomes, and various measures taken to curb the practice of smoking overall. In fact, was something…

Smokeless tobacco, e-vapour products and heated tobacco was the winning category in Italy in 2023, seeing good volume and value sales. However, we note the absence of moist snuff, chewing tobacco, and smokeless tobacco, thus, the category consists of…

Sales in cigars, cigarillos and smoking tobacco in Italy were supported by the positive performance of smoking tobacco in 2023. Indeed, smoking tobacco managed to achieve positive volume sales, as well as value sales, due to such products offering a…

Cigarettes in Italy continued to decline in volume terms in 2023, as the number of cigarette smokers diminish. At the same time, the rising tax on cigarettes is pushing up prices, supporting value sales but also acting as a deterrent to cigarette…

Homewares saw stable growth in current value terms in 2023, buoyed by several contributing factors. Italy’s expanding middle class and increasing urbanisation have led to a growing demand for homewares as more people seek to create comfortable and…

Home improvement in Italy experienced slower growth in current value terms in 2023 compared to the previous year. This downward trend was largely influenced by Italy’s popular 'Superbonus 110%' scheme, introduced in 2020, which offers homeowners a…

Italians are passionate about outdoor cooking and grilling and enjoy using barbecues throughout all seasons. Despite seasonal fluctuations, the market peaks in spring, particularly around Easter, with summer close behind due to national holidays and…

Home and garden saw slower growth in current value terms in 2023 compared to the previous two years, with this being driven by a combination of factors. Economic uncertainty and inflation played a significant role, leading to an increase in list…