Italy

The cat litter category has evolved a lot over the years and continues to do so. Manufacturers and consumers of cat litter are increasingly favouring products with sustainable materials and options which provide greater comfort to cats. As seen in…

Pet care was among the hardest hit industries by inflation and general price increases in Italy, at least in the first half of 2023. However, these price increases were not seen across the board in all distribution channels, with the biggest…

Other pet food registered a slight decline in retail volume terms in 2023 although this was supplemented by an increase in current value terms, with value growth boosted by price increases implemented by companies in response to rising costs. Despite…

Sales of dog food recorded modest growth in retail volume terms in 2023 but this this was still relatively impressive given the economic challenges facing many owners and the impact of significant price rises on the market. The price increases seen…

Sales of cat food recorded moderate volume growth across all categories in 2023. This was accompanied by strong growth in current value terms which was largely the result of elevated inflation and price increases introduced by retailers and companies…