Italy

Supermarkets is the grocery retailers channel with the highest penetration in Italy and it saw moderate growth in current value terms in 2023 as inflation started to show signs of stabilising, albeit prices continued to rise. Aside from the impact of…

Value growth in home care in Italy in 2023 was primarily supported by high inflation, bringing up unit prices as volume sales slowed or declined. Though pandemic-related fears of virus infection through surface contact have waned, Italian consumers…

Dishwashing in Italy saw strong growth doing the pandemic, but in 2023 sales continued to normalise as consumers continued to return to pre-pandemic routines, spending more time dining in foodservice channels and with friends and family, and less…

In 2022, the main trend in the packaging industry in Italy was a strong emphasis on sustainable and eco-friendly packaging solutions. Italy, like many countries, is experiencing growing concerns about environmental issues, prompting a shift in…

Personal accessories continued to perform very well in Italy in 2023, seeing sales rise across categories as Italian consumers returned fully to normal life after the long years of the pandemic. At the same time, travelling, going out and working…

In 2023, fruit growers faced numerous challenges related to climate change. For example, severe flooding affected many growing areas in regions in the central north such as Emilia-Romagna, which lost a large part of its cherry crops. This situation…

Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by…

Eyewear is expected to record low single-digit growth in current value terms in Italy in 2024. Growth is set to be supported by Italian consumers’ recovery in purchasing power. Indeed, most categories’ volume sales are expected to see growth on the…

Italians are passionate about outdoor cooking and grilling and enjoy using barbecues throughout all seasons. Despite seasonal fluctuations, the market peaks in spring, particularly around Easter, with summer close behind due to national holidays and…

Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…