Japan Tobacco Inc in Tobacco

Company Profile

About This Report

Aug 2018

Japan Tobacco Inc is the world’s third largest international tobacco company, which holds its strongest position in its sharply declining domestic Japanese market. It also has substantial shares in Eastern and Western Europe - regions that are also experiencing cigarette volume decline. However, JTI’s recent strategic acquisitions in Africa, Asia Pacific and Eastern Europe, combined with continued investment in vapour products, provide a strong base for future growth.

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Japan Tobacco Inc in Tobacco

Euromonitor International's report on Japan Tobacco Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Smokeless Tobacco market and the global economy.

Company and market share data provide a detailed look at the financial position of Japan Tobacco Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Japan Tobacco Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Japan Tobacco Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Smokeless Tobacco research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Key company facts: cigarette volume sales
Financial assessment: Japan Tobacco Inc
Financial assessment: improving mix in tobacco business
JTI: 2018 performance forecast based on Q2 results
Japan Tobacco’s strategy: “4S” model and targets
Key strategic objectives and challenges

Competitive Positioning

JTI versus the global tobacco market
JTI in context: global companies 2017
Big four companies compared: sales and profits
Big four companies compared: m argins and volumes
Cigarettes: regional share comparisons in 2017
Cigarettes: JTI’s rank in top countries
Fine cut tobacco: regional share comparisons 2017
Smoking tobacco: JTI in top markets
JTI: merger, acquisition and joint venture activity 1999-2015
JTI: recent acquisition and joint venture activities
JTI: increasing further the company’s stake in NTE
JTI: key acquisitions in Indonesia and the Philippines in 2017
JTI: Donskoy Tabak’s acquisition grows company share in Russia
JTI latest move: acquisition of Akij Group in Bangladesh
JTI: the government stake and breaking up the group


Operations: recent developments
JTI: global facilities 2017

Market Assessment

Regional positioning and growth prospects
Category comparison

Geographic and Category Opportunities

Category growth comparisons into the future
JTI: positioning in the top cigarette markets
JTI in cigarettes: success stories in premium - NAS and Sobranie
JTI in fine cut: organic and acquisition-led growth
JTI in pipe tobacco: shisha ambitions and leadership
JTI: currently competing in all vapour categories
JTI: E-vapour products performing well in key markets
JTI: T-vapour product lagging behind competitors
JTI: regional shares and leading brands in cigarettes in 2017
Global tobacco opportunities: state and private companies
Japan: dramatic industry volume decline but JTI’s share is stable
Russia: volume contractions and challenging environment

Brand Strategy

Multinational brands by price band
JTI’s global and specialist flagship brands in 2017
JTI: selected brands by price band in 2017
JTI: selected cigarette brands by country rankings in 2017
JTI’s brand portfolio: possible future trajectories
Winston: record performance in 2017
Winston: focus on share and innovation
Mevius : dominant in Japan, limited presence around the world
Camel: another year of growth
LD: industry size contraction in the CIS+ region leads to declines