Japan Tobacco Inc in Tobacco

September 2020

Japan Tobacco Inc is the world’s third largest international tobacco company, which holds its strongest position in its sharply declining domestic Japanese market. It also has substantial shares in Eastern and Western Europe regions that are also experiencing cigarette volume decline. However, JTI’s recent strategic acquisitions in Africa, Asia Pacific and Eastern Europe, combined with continued investment in vapour products, provide a strong base for future growth.

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Euromonitor International's report on Japan Tobacco Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy. Company and market share data provide a detailed look at the financial position of Japan Tobacco Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Japan Tobacco Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Japan Tobacco Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance
M&A drives growth for Japan Tobacco
JT’s global footprint
Company overview
Fine cut tobacco drives growth for Japan Tobacco
Pipe tobacco sales threatened by further restrictions on key markets
E-vapour sales set to increase largely over 2019-2024
JT’s heated tobacco sales mainly restricted to Japan
Acquisitions contribute to increasing international revenues

Exposure to Future Growth

Impact of COVID-19 on Japan Tobacco Inc (1)
Impact of COVID-19 on Japan Tobacco Inc (2)
Japan Tobacco Inc remains focused on combustible tobacco
Cigarettes: cigarettes sales decline across regions
Ban on flavoured cigarettes challenges JT’s growth in cigarettes
Japan: heated tobacco products gain importance as cigarettes contract
Russia: next-generation products gain importance as cigarettes contract
Opportunities from e- vapour and heated tobacco products

Competitive Positioning

Challenging environment drives decline in volume
Russia remains the biggest market by volume for Japan Tobacco
Diverse portfolio of brands among key markets
Philip Morris International remain BAT’s biggest competitor
E-vapour: significant expansion globally in 2019
Heated tobacco: time to expand distribution outside Japan

Category Focus

Cigarettes: Asia Pacific remains the key region for Japan Tobacco
Smoking tobacco: leading position in MEA thanks to pipe tobacco
E-vapour: low presence across markets

Key Findings

Key findings

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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