Japan

Sales of tobacco in Japan remained fairy stable in retail current value terms in 2023. The Japanese government reclassified COVID-19 in May 2023, moving it from a level two to level five infectious disease. The new level is the same class as seasonal…

Heated tobacco in Japan continued to see double-digit growth in retail volume terms in 2023. Heated tobacco is regarded by consumers as a relatively lower harm option compared with cigarettes, and the weaker smell of these products compared with…

Following an exceptional decline in 2022, which saw volume sales fall by half from 2021, cigarillos saw another significant drop in sales in 2023. Compared with 2020, which was the peak of volume sales, sales in 2023 were close to a quarter.

Cigarettes in Japan continued to decline in retail volume terms in 2023, marking the 11th consecutive year of decline. Cigarettes is still the largest tobacco category in Japan, accounting for over half of value sales; however, the decreasing…

Homewares in Japan experienced current value growth in 2023, mainly due to increased home cooking due to remote and hybrid work patterns. In addition, with economic concerns, more individuals cooked at home to save money. The demand for functional…