Johnson & Johnson Inc in Beauty and Personal Care

September 2022

After a difficult year for overall beauty and personal care in 2020, when Johnson & Johnson (J&J) saw sales dip slightly, in spite of strong hygiene-driven growth in its oral care operations, the company recorded a better performance in 2021 as its skin care business saw a healthy rebound. Its mass-based portfolio could also benefit from the inflationary environment as we move into the forecast period, although its consumer health operations face the imminent prospect of their upcoming spin-off.

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Overview:

Euromonitor International's report on Johnson & Johnson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Johnson & Johnson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Johnson & Johnson Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Johnson & Johnson Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope
Executive summary

State of play

Johnson & Johnson slips below Beiersdorf into seventh place in beauty and personal care
North America and Asia Pacific account for almost two thirds of company sales
US continues to account for more than a third of global sales
Johnson & Johnson could make further forays into the premium beauty space
Consumer health spin-off coincides with similar changes from other big pharma players

Exposure to future growth

Johnson & Johnson well-placed to benefit from dynamic baby care market in China
Johnson & Johnson expected to remain seventh in global BPC
Global stagflation scenario due to war in Ukraine will affect the company’s largest markets
Rising inflation rates a growing concern that call for pivots in positioning and marketing

Competitive positioning

Little change in Johnson & Johnson’s global BPC share in 2018-2021
Procter & Gamble is Johnson & Johnson’s biggest competitor in terms of sales overlap
Johnson & Johnson leads mouthwashes and baby and child-specific products
End to talc-based powder will have the greatest impact in Asia Pacific, as Unilever closes in
Neutrogena, Johnson’s Baby and Listerine the main revenue generators
Consumer perceptions of top J&J Brands

Skin care

North America and Asia Pacific dominate Johnson & Johnson’s skin care sales
Facial care contributes most skin care sales in the company’s biggest markets
Facial care in the US and China will be adding most new sales in global skin care
Johnson & Johnson looks to expand in travel retail with its Dr Ci:Labo brand
New Vivvi & Bloom line taps into premium baby care market

Baby and child-specific products

Johnson & Johnson continues to lead baby care, albeit with a declining share
Toiletries and skin care the main revenue generators for Johnson & Johnson
Asia Pacific will lead baby care growth for Johnson & Johnson
Cornstarch’s replacement of talcum powder could pivot sales, as seen in North America

Oral care

Listerine continues to power Johnson & Johnson’s sales in oral care
Mouthwashes dominates sales in most of the company’s leading markets
Johnson & Johnson stops selling its personal care products in Russia

Key findings

Executive summary

Appendix

Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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