Jordan

The number of households is set to increase moderately, while the average household size will shrink in Jordan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed…

In 2023, tissue and hygiene in Jordan has experienced modest growth, primarily attributed to increased sales of tissues, menstrual care, and AFH tissues. This growth was counterbalanced by declines in categories like wipes and diapers, reflective of…

In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline,…

In 2023, soft drinks in Jordan has been performing well due to a substantial rise in tourist numbers, particularly overnight visitors. This surge has positively influenced foodservices sales, as consumers are increasingly dining out and utilising…