Kazakhstan

Menstrual care registered both healthy current value and volume growth in Kazakhstan in 2023. However, with inflation still being high, there was a slight fall in constant value sales, as rising costs hit profitability and consumers also traded down…

The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains…

Bleach saw moderate sales growth in volume terms in 2023. Bleach has benefited from the country’s economic uncertainty and reduced disposable incomes, with local consumers viewing it as an inexpensive and reliable disinfectant despite its pungent…

Currently, there is only a negligible presence of sports drinks in Kazakhstan and also very little consumer awareness. However, sports drinks could possibly see growth over the forecast period as Kazakhstan often follows European and Western trends.

RTD coffee saw further double-digit volume growth in 2023 thanks to lower unit price growth than in 2022 as inflation declined in the year, and the widespread presence of affordable brands such as Lotte and MacCoffee. The growing coffee culture and…