Kellogg Co in Snacks

October 2023

Kellogg Co is ranked eighth in the snacks industry, with a strong presence in savoury snacks and in key markets such as the US. The company has maintained its position in the global arena by expanding its production facilities and presence in emerging markets, and pursuing a strategy of organic growth, which has allowed the company to boost its market share and the visibility of key brands. Tactics used to boost sales include focusing on innovation and collaborations.

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This report comes in PPT.


Euromonitor International's report on Kellogg Co delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of Kellogg Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kellogg Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Kellogg Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Snacks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Kellogg’s global footprint
Executive summary
Kellogg Co ranks eighth in the global snacks industry
The US is the largest and fastest growing market for Kellogg
Kellogg navigates forward through the fierce competition in snacks
Upcoming split of Kellogg’s into two separate companies by the end of 2023
Cross-category fusions are keeping strong sales of Kellogg’s key brands
Kellogg invests in Brazilian production capacity to consolidate its presence in Latin America
PepsiCo remains Kellogg’s biggest competitor in snacks globally
Kellogg Co maintained a stable market share in 2023 relative to other competitors
Kellogg faces strong competition from its main rival, PepsiCo
Kellogg has a strong position in savoury snacks in key markets, such as the US and the UK
Pringles remains the key brand for Kellogg Co
North America remains the key region, whilst Asia Pacific offers the greatest potential
Pringles dominates Kellogg’s sales in the UK, Japan, Germany and France
The US and the UK remain the key growth countries for savoury snacks
Kellogg collaborates with the alcohol industry to promote “moments of relaxation”
Sweet biscuits, snack bars and fruit snacks sales by region
The health and wellness trend pushes snack bar domination in key Western markets
Growth areas for Kellogg’s in sweet biscuits, snack bars and fruit snacks
Kellogg’s appealing to consumers’ nostalgia, family moments and sense of comfort
Kellogg invests in growing convenience and on-the-go breakfast and snacking
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

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