Kellogg Co is ranked eighth in the snacks industry, with a strong presence in savoury snacks and in key markets such as the US. The company has maintained its position in the global arena by expanding its production facilities and presence in emerging markets, and pursuing a strategy of organic growth, which has allowed the company to boost its market share and the visibility of key brands. Tactics used to boost sales include focusing on innovation and collaborations.
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Euromonitor International's report on Kellogg Co delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of Kellogg Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kellogg Co.
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