Kenya

Digestive remedies continues to witness value growth in 2023, aided by inflationary-led price increases. An ageing population is also supporting volume sales as older people are more likely to have digestive problems. However, unhealthy diets are…

Despite the increased use of systemic medication, herbal/traditional products are popular among Kenyans and are available through both formal and informal channels. In some instances, herbal/traditional products are perceived as more effective than…

When the health of their children is concerned, Kenyan parents are generally hesitant to take risks and experiment with new brands. They tend to adhere to established brands that have undergone thorough testing and come highly recommended by medical…

In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth in 2023. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy lifestyle and…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…