Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…
Air care in Kenya enjoyed further strong retail volume and current value growth in 2023, supported by fragrance innovations and a growing middle-class consumer base amid rising urbanisation. Considerable growth in the category was stimulated as…
Bleach in Kenya continued to be impacted by the issue of affordability in a tough economic climate at the end of the review period. Bleach products can be quite expensive, making it a challenging purchase option for lower-income consumers in the…
In the highly competitive landscape of dishwashing in Kenya, brand owners actively targeted consumers with promotions and special offers and deals. Small-scale local manufacturers and consumers interested in do-it-yourself (DIY) were more inclined to…
Home care in Kenya has undergone significant shifts in the post-Coronavirus (COVID-19) period, reflecting increased awareness of sanitation and cleanliness to safeguard health and prevent the spread of diseases. The demand for home care products has…