Kenya

Local brands such as Peptang and Zesta continue to maintain their dominant presence in sweet spreads. Their success can be attributed to their extensive distribution networks and competitive pricing when compared to imported products. These homegrown…

Stock cubes have cemented their status as essential staple ingredients in households, regardless of income levels. Surprisingly, this demand remains on the rise even in the face of strong price increases. One noteworthy brand in this segment is…

There has been a growing demand for soups among consumers in Kenya. The landscape has quickly become one of the few industries that have witnessed a surge in demand after the outbreak of COVID-19. However, there is an overall perception in the…

In 2023, edible oil prices have remained persistently high, continuing the trend from the significant increase experienced in 2022. Unfortunately, there is little respite in sight, primarily due to the Kenyan government's imposition of a 25% import…

In 2023, packaged food in Kenya faces the challenge of high inflation, leading to a significant increase in unit prices. As a result, consumers are prioritising essential grocery items while cutting back on impulse or non-essential purchases. For…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…