Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
There is expected to be moderate current value and volume growth for yoghurt in 2023. Local production ensures affordable prices and stable supply. That being said, smaller offerings of 100ml are more popular in 2023, as it is less of a financial…
Value sales continue to be very low for other dairy in Kenya. That being said, it is expected that other dairy will register healthy volume growth in 2022, largely driven by increasing sales of cream, which continues to be the only product within…
Drinking milk is expected to register double-digit current value growth, but minimal volume growth. Price rises have been significant, largely due to low milk production caused by drought conditions. In addition, a near ban on imports from Uganda has…
In 2023, dairy products and alternatives is expected to moderate current value growth, though volume growth is expected to be minimal. Like many countries across the world, Kenya has experienced high inflation caused by commodity price volatility and…
In 2023, cheese is expected to register double-digit current value growth, though volume growth is expected to be minimal, as inflation persists. In addition, there is shortages of local raw milk due to drought conditions, and local producers are…
Butter and spreads is expected to register double-digit current value growth, though volumes sales are expected to fall. While the economic outlook is improving, inflation still remains high and this is expected to dampen volume sales. In addition,…
In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…