Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In Kenya, rice and instant noodle pouches are recording robust volume growth in 2023, driven by consumers prioritising essential groceries amid rising food prices. The rice, pasta and noodles category overall is witnessing double-digit current value…
In 2023, the Kenyan staple foods market is navigating through a period of high food inflation, leading to significant increases in unit prices. This economic environment has prompted consumers to prioritise essential grocery items while curtailing…