Kenya

The tobacco industry in Kenya in 2023 continued to face significant challenges from illicit trade and regulatory uncertainties. This is impacting major players such as Mastermind Tobacco (K) Ltd and British American Tobacco Kenya Ltd, leading to…

Sales in cigars, cigarillos, and smoking tobacco in Kenya managed to achieve small positive volume sales in 2023. This is attributed to similar sales in both cigars and cigarillos, while smoking tobacco is not significant enough to be covered by…

Cigarettes only managed sub-decimal growth in volume terms in Kenya in 2023, while value is better supported by price hikes. One key reason for the low volume performance is because the tobacco industry in Kenya faces significant challenges stemming…

Kenya’s sun care market saw consumers shift in line with prevailing industry-wide trends in 2023, as demand for cruelty-free, eco-friendly, and natural and organic ingredients continued to rise. Consumers are also seeking multifunctional variants,…

Skin care saw Garnier introduce its green beauty concept in Kenya in 2023, addressing the rising demand for naturally sourced products. Garnier’s global president emphasised the brand's commitment to green science and sustainability during the launch…

Premium beauty and personal care in Kenya suffered from high inflation in 2023, continuing from 2022, leaving consumers with limited budgets – especially those in lower-income segments – and encouraging a shift away from premium-positioned products…

In 2023, Eezi Oral Hygiene Brands launched in oral care in Kenya, with toothpaste tablets in line with current environmental concerns. These tablets, activated by saliva and clinically approved, offer an eco-friendly and water-free oral care…

Men’s grooming in Kenya in 2023 benefited from local men’s rising interest and greater investment in self-care and maintenance. Skin care has become a notable trend, enhanced by pandemic era when consumers were spending more time at home and paying…

Mass beauty and personal care in Kenya in 2023 saw demand driven largely by low- and mid-income consumers. Mass products’ relative affordability held high appeal given high inflation across 2022 and 2023, with budget-conscious consumers seeking out…

Hair care in Kenya was home to the same trend towards naturalness found elsewhere in beauty and personal care in 2023. The increasing consumer demand for natural hair care products, and healthier, chemical-free lifestyles in general, is driving…