The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Laos.
Inflation was high in 2023 and soaring food prices hit household budgets. The local currency continued to depreciate against most foreign currencies, particularly the US dollar and Thai baht, leading to higher consumer costs. This affected consumer…
Hopes for a quick economic recovery from the pandemic have been overshadowed by internal and external factors that threaten household living standards in Laos. Depreciation and (largely as a result) high inflation have led to rising prices,…
Hopes for a quick economic recovery from the pandemic have been overshadowed by internal and external factors that have threatened household living standards. Depreciation and consequent high inflation have led to rising prices, especially those of…
Tissue and hygiene recorded steady growth in retail volume terms in 2023 although there was no widespread usage of most categories. Sustained economic recovery was aided by improved performances in tourism, transport and logistics services and…
In 2023, Laos is facing a new set of economic challenges attributed to the global surge in fuel prices, the devaluation of the Lao Kip, and rising inflation. As of April 2023, inflation increased significantly, primarily driven by the devaluation of…
In 2023, snacks in Laos continues to benefit from the full reopening of the economy as the COVID-19 pandemic has come to an end. With students returning to educational institutes full-time, this has partially driven demand as snacks are popular lunch…
Despite government efforts to reduce smoking prevalence, cigarettes remain popular among the country’s large population of low-income men. Despite the struggling economy, consumers are not likely to cut out smoking but instead, trade down to…
An authoritarian stance continues to curb civil liberties and public debt is dangerously elevated in Laos. Although falling, inflation remains very high and is negatively impacting the economy and consumption, whilst the low unemployment rate is…
In 2023, health sensitivities among consumers in Laos, due to local diet and weather, have led to increased demand for consumer health products. Likewise, the prevalence of self-medication persists due to limited hospital access, leading consumers to…
In 2023, beauty and personal care in Laos has rebounded from the pandemic-related constraints, driven by increased consumer engagement in pre pandemic routines. This resurgence has notably boosted the demand for colour cosmetics and men’s grooming.…