Laos

In 2023, snacks in Laos continues to benefit from the full reopening of the economy as the COVID-19 pandemic has come to an end. With students returning to educational institutes full-time, this has partially driven demand as snacks are popular lunch…

Despite government efforts to reduce smoking prevalence, cigarettes remain popular among the country’s large population of low-income men. Despite the struggling economy, consumers are not likely to cut out smoking but instead, trade down to…

An authoritarian stance continues to curb civil liberties and public debt is dangerously elevated in Laos. Although falling, inflation remains very high and is negatively impacting the economy and consumption, whilst the low unemployment rate is…

In 2023, health sensitivities among consumers in Laos, due to local diet and weather, have led to increased demand for consumer health products. Likewise, the prevalence of self-medication persists due to limited hospital access, leading consumers to…

In 2023, beauty and personal care in Laos has rebounded from the pandemic-related constraints, driven by increased consumer engagement in pre pandemic routines. This resurgence has notably boosted the demand for colour cosmetics and men’s grooming.…