Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
In 2023, all depilatories products in Argentina registered positive growth in retail value and volume terms. The peak of tourism in 2022 and 2023 positively impacted growth while hotter weather boosted sales. Sales for depilatories is traditionally…
Depilatories saw modest current value growth in Colombia in 2023. Economic pressures compelled some consumers to cut back on non-essential spending during the year, including visits to beauty salons for hair removal services, such as waxing and laser…
During 2023, fragrances in Argentina recorded triple-digit retail value growth, driven by rising inflation and price increases. However, 2023 saw the end of a boom in sales for premium fragrances. During 2021 and 2022, volume sales experienced a…
Despite the high cost of living, fragrances continued to perform well, with the category proving its resilience in Colombia in 2023. Premium fragrances outperformed the mass segment due to price rises, which have clearly had an impact on value…
Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…
Hair care saw double-digit current value growth in Colombia in 2023. Products that focused on the health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care…
In 2023, mass beauty and personal care products in Argentina registered a stronger performance than premium offerings, reversing the trend noted in 2022. Much of this was due to import barriers, which challenged the supply of premium beauty and…
Mass beauty and personal care enjoyed double-digit growth in Colombia in 2023, consolidating pre-pandemic levels. However, growth was largely due to inflationary pressures, which led consumers to explore mass brands because of their lower purchasing…
In 2023, men's grooming in Argentina recorded triple-digit retail value growth, driven by rising inflation.
In 2023, men's grooming overall enjoyed positive current value growth rates in Colombia. However, despite increased activity from manufacturers and retailers alike, volume growth was negative. Unlike previous years, the introduction of new products…