Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
Depilatories saw modest current value growth in Colombia in 2023. Economic pressures compelled some consumers to cut back on non-essential spending during the year, including visits to beauty salons for hair removal services, such as waxing and laser…
Depilatories in Chile saw a slight increase in current value terms in 2023. This was primarily driven by price rises, as sales continued to decline in volume terms. However, the category maintained current value sales significantly higher than those…
The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more…
Depilatories in Bolivia registered high current and constant value growth, though volume sales remained largely unchanged. With inflation continuing to rise, particularly for imports, consumers were price sensitive. As such, there was a degree of…
In 2023, all depilatories products in Argentina registered positive growth in retail value and volume terms. The peak of tourism in 2022 and 2023 positively impacted growth while hotter weather boosted sales. Sales for depilatories is traditionally…
Volume sales of deodorants in Uruguay continued to decline throughout the review period. During early stages of the review period, this was due to the impact of the COVID-19 pandemic; however, since 2021, the main reason for declining demand for…
Sales in deodorants were supported by the weather conditions in Peru in 2023, resulting in healthy value growth and more tempered volume growth. Indeed, the country experienced hot temperatures in 2023, along with effects from the El Niño phenomenon…
Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…
Deodorants in Guatemala rose faster in 2023 than it did in the previous year, in terms of both volume and current value sales. The category is hugely dominated by mass products, with premium presence being insignificant. Over 2022 and 2023 prices…
Ecuador has been through a series of economic crises in recent years and, according to Instituto Nacional de Estadísticas y Censos (INEC), more than 60.5% of Ecuadorians are currently underemployed or struggling to make ends meet despite working…