Latin America

Beer sales have been accelerating in Colombia over the review period, and this is reflected in the improvement in per capita consumption. Colombians tend to be heavy drinkers especially at weekends, but this pattern is shifting towards more moderate…

Beer registered healthy volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The FIFA World Cup in December also contributed to the high levels of…

It was a negative year for beer in the Dominican Republic in 2022, with a significant decline in volume sales. The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales and also…

A number of key sporting events boosted beer sales in 2022. Guayaquil hosted the final of the Copa Libertadores bringing many tourists in from Latin America, most of them Brazilians who enjoy drinking beer. Amstel launched a special commemorative…

Beer dominates sales of alcoholic drinks in the country in total volume terms, but despite this these products continue to see growing interest from Guatemalan consumers. Beer saw strong growth in total volume terms in 2022 boosted by the sustained…

Beer prices observed significant increases in 2022, which can be explained by the rising costs of supplies, amongst which barley and aluminium were the most affected, and by other inflationary pressures. However, the total volume consumption of beer…

Due to the ongoing economic and social crisis, Peruvian consumers have been turning to beer, which offers price points aligned with reduced disposable budgets. Additionally, Heineken's entry in 2019 saw a greater offer of brands available at various…

Almost all beers performed well in 2022, both in the off-trade and on-trade channels, and amongst beers, imported brands performed better than the average. Stella Artois and Nova Schin were amongst the most successful of the imported brands in 2022.

Cider/perry became and innovative and dynamic marketplace with the distribution alliance between Cerveceria y Maltería Quilmes SAICAyG (AB-Inbev) and Bodegas Cuvillier at the beginning of 2021, which notably increased the penetration of ciders at a…

The consumption of cider in Bolivia is primarily focused on holiday seasons such as Christmas and New Year celebrations, where it is typically used for toasting. Bolivian consumers have a preference for sweeter ciders, which they often pair with…