Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Beer in Argentina

Jun 2023

Total volume sales of beer recorded moderate growth in 2022, strengthened by the government price control programme, huge investment in terms of advertising and brand innovation, and the Football World Cup. Following considerable growth in 2021, beer…

USD 1,195
Country Report

Alcoholic Drinks in Argentina

Jun 2023

Argentina faces an uncertain macroeconomic situation due to political dysfunction and economic instability, with one of the highest inflation rates in the world, although the IMF predicts the GDP will grow by 4% by the end of 2022, fuelled by a steep…

USD 2,450
Country Report

Wine in Mexico

Jun 2023

In 2022, the significant decrease in import volumes due to the pandemic, disruptions to logistics, the scarcity of products, and a decrease in the production volumes of wine in California resulted in a significant increase in the production of wine…

USD 1,195
Country Report

Wine in Chile

Jun 2023

In 2021, Chileans enjoyed higher disposable incomes due to permission to make pension withdrawals in addition to government funded transfers, generating very high, and sometimes historic, growth rates across many categories of alcoholic drinks,…

USD 1,195
Country Report

Spirits in Mexico

Jun 2023

In 2022, US demand for tequila (and mezcal) continued its dynamic growth. At the same time, agave prices observed significant increases, driven by this demand, but also by inflationary pressures. This resulted in significant price increases for…

USD 1,195
Country Report

Spirits in Chile

Jun 2023

In a category where overall demand for most types of spirits declined in 2022, liqueurs was a positive performer and was key to offsetting some of the category’s fall (especially through the off-trade channel). Liqueurs continued to record positive…

USD 1,195
Country Report

Rtds in Mexico

Jun 2023

In 2022, inflationary pressures impacted all alcoholic drinks categories. Prices were driven by increases in the costs of inputs, including aluminium and cardboard, which are essential for this industry. As a result, consumers were more cautious with…

USD 1,195
Country Report

Rtds in Chile

Jun 2023

Inflation was a key issue for most products in Chile during 2022. With 30-year high rates, unit prices significantly increased, with this impacting some categories of alcoholic drinks more than others and therefore demand. For RTDs, inflation had a…

USD 1,195
Country Report

Cider/Perry in Mexico

Jun 2023

Over the review period, cider lost share to still light grape wine and sparkling wine, which are perceived as trendier and more sophisticated options. However, although this trend is still being observed in the category, budget limitations and…

USD 1,195
Country Report

Cider/Perry in Chile

Jun 2023

A young category in Chilean alcoholic drinks, cider was historically dominated by many small, craft brands, most of which were located in the south of the country where a cider culture and apple production prevailed. However, the fast growth and…

USD 1,195
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