Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Consumer Appliances in Mexico

Dec 2023

Mexico's consumer appliances sector has encountered significant challenges in 2023, though has managed to register positive growth overall in terms of volume sales. Yoelle Rojas, director of the Nuevo León Electrical Appliances Cluster (Clelac),…

USD 2,750
Country Report

Consumer Appliances in Colombia

Dec 2023

Consumer appliances in Colombia encountered moderate growth in 2023, marking the lowest volume growth in the past six years. Major appliances suffered a decline in volume sales, impacted by multiple factors, including reduced purchasing power among…

USD 2,750
Country Report

Air Treatment Products in Mexico

Dec 2023

Towards the end of the review period the supply air treatment products in Mexico was impacted by a lack of semiconductors, which had a particularly big impact on split air conditioners. In the wake of these shortages that challenged supply chains…

USD 1,195
Country Report

Air Treatment Products in Colombia

Dec 2023

Air treatment products in Colombia witnesses robust double-digit growth, primarily attributed to the soaring demand for cooling fans. This surge is driven by hotter weather conditions in 2023 due to the El Niño phenomenon, prompting consumers to seek…

USD 1,195
Country Report

Vacuum Cleaners in Chile

Dec 2023

Overall demand for vacuum cleaners is rising in 2023 following the previous year’s substantial declines. Heightened hygiene routines and the hub as a home mean that Chileans continue to pay greater attention to the cleanliness of their homes, and are…

USD 1,195
Country Report

Vacuum Cleaners in Argentina

Dec 2023

In 2023, vacuum cleaners, as a product area, saw its third consecutive year of growth, marking a reversal from the downward trend observed in the previous decade. Since the onset of the pandemic, there has been an increased emphasis on purchasing…

USD 1,195
Country Report

Small Cooking Appliances in Chile

Dec 2023

After experiencing a strong decline in 2022, as a result of the waning impact of government subsidies to support the local economy during the pandemic, which helped drive up sales of small cooking appliances the previous year, category demand in…

USD 1,195
Country Report

Small Cooking Appliances in Argentina

Dec 2023

As of 2023, the average unit prices of small cooking appliances have remained relatively low. Despite seeing price increases in line with inflation, these appliances have experienced slower price climbs compared to other goods or services. On…

USD 1,195
Country Report

Refrigeration Appliances in Chile

Dec 2023

After registering two consecutive years of double-digit volume growth during the pandemic, retail volume and value sales of refrigeration appliances in Chile notably declined in 2022, as local consumers changed their purchasing habits. Without access…

USD 1,195
Country Report

Refrigeration Appliances in Argentina

Dec 2023

Local consumers have become accustomed to living with inflation rates that rank among the highest in the world. Besides structural and monetary causes, inflation is also influenced by people's beliefs about future price trends. Economists refer to…

USD 1,195
Country Report

Personal Care Appliances in Chile

Dec 2023

Due to the lower price points of personal care appliances and the fact that the purchasing process tends to be much quicker than it is for more expensive consumer appliances, category sales have rebounded from the previous year’s decline.

USD 1,195
Country Report

Personal Care Appliances in Argentina

Dec 2023

Despite positive sales in certain categories, imported brands encountered significant challenges in meeting consumer demand. Bureaucratic hurdles related to imports created scenarios where retailers struggled to offer various models from different…

USD 1,195
Country Report

Microwaves in Chile

Dec 2023

Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…

USD 1,195
Country Report

Microwaves in Argentina

Dec 2023

Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…

USD 1,195
Country Report

Large Cooking Appliances in Chile

Dec 2023

After experiencing a strong decrease in 2022 due to the ending of the government’s pandemic-related financial support that drove up sales the previous year and greater mobility outside of the home as restrictions eased, meaning less time spent…

USD 1,195
Country Report

Large Cooking Appliances in Argentina

Dec 2023

Since the onset of the pandemic in 2020, many individuals chose to relocate to smaller cities or semirural regions in pursuit of achieving a better work-life balance. Concerns about mental health associated with densely populated metropolitan areas…

USD 1,195
Country Report

Home Laundry Appliances in Chile

Dec 2023

After record growth in 2021, driven by greater financial liquidity available to Chileans through various government initiatives to support the local economy, demand for home laundry appliances notably declined in 2022. Since many Chileans had already…

USD 1,195
Country Report

Home Laundry Appliances in Argentina

Dec 2023

Home laundry appliances, along with refrigeration appliances and dishwashers, represent the costliest appliances consumer appliances. These appliances typically have a relatively prolonged average replacement cycle. Especially in the case of…

USD 1,195
Country Report

Food Preparation Appliances in Chile

Dec 2023

Despite a marginal drop in sales in 2022, food preparation appliances in Chile remains a highly popular category with local consumers and has returned to growth in 2023. Still spending considerable time at home due to hybrid/remote working measures,…

USD 1,195
Country Report

Food Preparation Appliances in Argentina

Dec 2023

In 2023, the sales volume of food preparation appliances once again witnessed an increase, marking the fourth consecutive year of positive performance in the product area. All categories, including blenders, food processors, juice extractors, and…

USD 1,195
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