Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Dishwashers in Chile

Dec 2023

After achieving dynamic volume growth in 2021, driven by greater access to financial liquidity for local consumers, demand for dishwashers notably declined in 2022. Struggling to maintain their international supply chains due to higher container…

USD 1,195
Country Report

Dishwashers in Argentina

Dec 2023

The sales volume of dishwashers in Argentina continued its upward trajectory in 2023. However, considering the category's low penetration rate in Argentina, the growth witnessed during this period remained relatively moderate.

USD 1,195
Country Report

Consumer Appliances in Chile

Dec 2023

Consumer appliances in Chile is witnessing a normalisation of demand in 2023 following several years of fluctuating growth rates. The first two years of the pandemic resulted in a surge in sales for many categories due to prolonged home seclusion.…

USD 2,750
Country Report

Consumer Appliances in Argentina

Dec 2023

Argentina grappled with an economic downturn in 2023, largely triggered by the worst harvest in over a decade due to a historic drought spanning 2022-2023. The agricultural sector, a linchpin of the local economy and accounting for over half of…

USD 2,750
Country Report

Air Treatment Products in Chile

Dec 2023

Following a strong uptake for air treatment products during the first two years of the pandemic as Chileans spent considerable time at home, retail volume sales started to marginally fall in 2022, with even stronger declines in 2023. This performance…

USD 1,195
Country Report

Air Treatment Products in Argentina

Dec 2023

Sales of split air conditioners in Argentina witness a peak during summer, yet the decision to purchase such appliances is seldom impulsive. Consumers typically accumulate savings or opt for credit options to finance these relatively costly…

USD 1,195
Country Report

Vacuum Cleaners in Brazil

Dec 2023

Demand for vacuum cleaners continues to rise in 2023, with robotic, stick and steam vacuum cleaners particularly strong performers. Consumer indebtedness has been consistently high in recent years, creating a cautious approach towards spending,…

USD 1,195
Country Report

Small Cooking Appliances in Brazil

Dec 2023

Demand for small cooking appliances in Brazil continues to notably rise in 2023, with light fryers, rice cookers, hard pod coffee machines and espresso coffee machines particularly strong growth drivers. Among soft growth drivers, the demand relates…

USD 1,195
Country Report

Refrigeration Appliances in Brazil

Dec 2023

In 2023, demand for refrigeration appliances is improving compared to the previous year’s decline. Stronger performances by freestanding electric wine coolers/chillers and freestanding fridge freezers are highly influencing the growth trajectory of…

USD 1,195
Country Report

Personal Care Appliances in Brazil

Dec 2023

While demand for personal care appliances in Brazil rises further, current value sales continue to record dynamic double-digit growth in 2023. Inflationary pressures continue to push up the average unit price although at a slower rate than in 2022.…

USD 1,195
Country Report

Microwaves in Brazil

Dec 2023

Both retail volume and value sales of microwaves are improving in 2023 compared to the previous year. Holding lower share overall, built-in microwaves is experiencing a more impressive performance, driven by higher average prices and strategies to…

USD 1,195
Country Report

Large Cooking Appliances in Brazil

Dec 2023

After a significant decline in demand in 2022, retail volume sales of large cooking appliances are growing in 2023, albeit slowly, benefiting both national and international manufacturers in the country. On the other hand, retail value growth’s…

USD 1,195
Country Report

Home Laundry Appliances in Brazil

Dec 2023

Retail volume sales of home laundry appliances in Brazil are stabilising in 2023, following several years of decline. Consumer confidence rates are improving as national interest rates have decreased and the impact on appliance prices, as well as…

USD 1,195
Country Report

Food Preparation Appliances in Brazil

Dec 2023

Demand for food preparation appliances has marginally improved in 2023 compared to the previous year, strongly influenced by the performances of blenders and mixers. On the other hand, centrifugal juicers and other preparation appliances continue to…

USD 1,195
Country Report

Dishwashers in Brazil

Dec 2023

After significant declines the previous year, retail value sales of freestanding dishwashers are experiencing double-digit growth in 2023, benefiting major category players such as Midea, Electrolux, Britânia Eletrodomésticos and Whirlpool SA. While…

USD 1,195
Country Report

Consumer Appliances in Brazil

Dec 2023

Consumer appliances in Brazil reflect macroeconomic effects observed since 2022, especially in the beginning of the year. Since 2022, increased consumer indebtedness has led to growing price-sensitivity and budget constraints, especially towards…

USD 2,750
Country Report

Air Treatment Products in Brazil

Dec 2023

In Brazil, the retail volume declines experienced by air treatment products since 2020 are starting to ease, with some formats recording positive growth in 2023. However, there is still declining demand for window air conditioners, dehumidifiers and…

USD 1,195
Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

USD 1,325
Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

USD 1,325
Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

USD 1,325
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