Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Microwaves in Brazil

Dec 2023

Both retail volume and value sales of microwaves are improving in 2023 compared to the previous year. Holding lower share overall, built-in microwaves is experiencing a more impressive performance, driven by higher average prices and strategies to…

USD 1,195
Country Report

Large Cooking Appliances in Brazil

Dec 2023

After a significant decline in demand in 2022, retail volume sales of large cooking appliances are growing in 2023, albeit slowly, benefiting both national and international manufacturers in the country. On the other hand, retail value growth’s…

USD 1,195
Country Report

Home Laundry Appliances in Brazil

Dec 2023

Retail volume sales of home laundry appliances in Brazil are stabilising in 2023, following several years of decline. Consumer confidence rates are improving as national interest rates have decreased and the impact on appliance prices, as well as…

USD 1,195
Country Report

Food Preparation Appliances in Brazil

Dec 2023

Demand for food preparation appliances has marginally improved in 2023 compared to the previous year, strongly influenced by the performances of blenders and mixers. On the other hand, centrifugal juicers and other preparation appliances continue to…

USD 1,195
Country Report

Dishwashers in Brazil

Dec 2023

After significant declines the previous year, retail value sales of freestanding dishwashers are experiencing double-digit growth in 2023, benefiting major category players such as Midea, Electrolux, Britânia Eletrodomésticos and Whirlpool SA. While…

USD 1,195
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